Native Advertising
New, exciting and highly targeted digital methods are rapidly emerging – “Native Advertising” is one of these.
The word “native” refers to the content’s coherence with other media on the platform.
Native means less ‘look at me’ type of advertising & more editorial and in line with the content the reader is looking at online. It is less intrusive.
In native advertising, the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience – personalised & engaging
Native advertising goes beyond product attributes and delivers useful or entertaining information to consumers by melding content, technology and advertising.
Native is good at deepening relationships with the consumers and build engagement with the brand.
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One form of native advertising is publisher-produced branded content. Publisher-produced content is similar in concept to a traditional advertorial, which is a paid placement attempting to look like an article.
Formats for native advertising include promoted videos, images, articles, commentary, music and other media. Examples of the technique include search advertising (ads appearing alongside search results are native to the search experience) and Twitter with promoted Tweets, trends and people.
Other examples include Facebook’s promoted stories or Tumblr’s promoted posts.
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Content marketing is another form of native advertising, placing sponsor-funded content alongside editorial content or showing “other content you might be interested in” which is sponsored by a marketer alongside editorial recommendations.
Moreover, many companies advertise their content to users based on their previous search histories, but the difference between native advertising and other types of marketing techniques is that such ads can be promoted through Facebook, Twitter and other social media channels.
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If you want to learn more about how this innovative new online media platform can benefit your brand call or email the All About Media team today!
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