If you answered yes to any of these questions, then direct response (DR) advertising may be the perfect advertising method for your business. Creating a branding campaign is a great way to build brand equity, and there are specific marketing strategies that will achieve this goal, but it’s impossible to measure their effectiveness.
DR advertising is the only form of advertising that’s directly accountable for its effectiveness, and as such, must be positioned according to achieve a specific purpose: to compel the viewer, listener, blogger or reader to respond immediately, whether it’s by phone, email, walk-in, opt-in or a Facebook like.
Discover MoreOur Team Will Work With You On An Entire End-To-End Process.
A DR campaign has many varying components, such as copywriting, media buying, and lead measurement and optimisation that are critical to its success. Here at AAM, we have the knowledge and experience needed to help you successfully run all aspects of your campaign while testing, measuring and optimizing it.
Discover MoreThis ensures you’ll reach the right customers, at the right time, so you can sell them your product or service while still growing your brand recognition. We believe that successful marketing isn’t about how good an advertisement looks, or the budget size, but the immediate success of the campaign.
These industries include: events & entertainment, retail, health and beauty, household products, finance and legal sectors for lead generation and many more. Some of our key client partners in this space include Hilife Health and Beauty, Australian Outdoor Living, Nude by Nature, Hoselink, Simple Home Invest and GQ Australia
Call us TODAY to determine how your brand can benefit from one of the most powerful forms of traditional advertising – TV sells!
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