Cinema Advertising
Reach an engaged, growing and targeted audience by advertising on the big screen! The heightened visual and audio intensity of cinema delivers your brand via a big impact message
As experienced Cinema media buyers, we help define an effective campaign tailored to achieve your advertising objectives. Our team can target your audience by film package, region or audience with the most efficient cost per thousand possible and critical with this medium – the right environment.
Whether your objective involves reaching a broad audience or a local community, we are able to customise a campaign to suit! In addition, our experienced creative team can work with you on producing a stand out big screen advertisement that gets customers buying your product or service and recalling your brand in one of the most engaging mediums there is! Don’t be fooled – cinema is growing, as a population going to the movies is still one of our favourite entertainment activities.
Our team understands how to make your ad cut through, have high brand recall and maximise the power of cinema advertising. We’re all about results and ensuring you get the best return from your advertising expenditure!
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Why Use Cinema Advertising:
- Cinema is at its best right now in Australia, with the Australian box office taking a record $1.2 billion in 2016 (MPDAA, 2016)
- It’s an uncluttered media environment with highly targeted audiences that are captive, engaged and attentive
- Given the location of most cinemas, it can help increase brand consideration for shopping post movie
- The heightened visual and audio intensity that cinema provides is often very effective in making an ad or brand message easier to recall
- It attracts a high proportion of young, affluent and educated consumers who tend to be early adopters
- Movie going is at an all-time high, with the global box office growing by 5% in 2017 to $40.6 billion U.S. dollars (Statista, 2017)
- 72% of Australians went to the cinema in 2017 (Screen Australia, 2017)
CALL US TODAY to determine how your brand can best harness the power of cinema advertising for ultimate brand success.
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