Programmatic Advertising - Truly Targeted Digital

The only true “targeted digital campaign” cherry-picks your audience to maximise the return on every advertising dollar spent.

As online advertising becomes a more important and crucial part of any advertising campaign, new methods are constantly created to make the buying process more automated and accurate. So when it comes to finding the correct audience online Programmatic Advertising is the key to a successful campaign.

Programmatic advertising, is a new technology which we as buyers are able to set very specific parameters such as price, scope of the campaign and, a target market which can be based on online behaviours, demographic characteristics and even particular contexts: all of which are considered in order to build reach at a highly efficient cost.

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James Moore, CRO for Simpli.fi explains, “This means marketing professionals can define the budget, goals, and attribution model while the platform rapidly adjusts dozens of variables in real time based on performance to determine the right campaign settings to achieve the desired ROI.”

By using algorithms that find the correct audience for us, we can concentrate on optimising the different campaign objectives as well as being more creative in the way we deliver the message to a particular audience

To find out more about how Programmatic Advertising can take your advertising budget and pinpoint it to the audience its intended for.

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VIEWSPOTTER – the new pragmatic digital arm of All About Media is now here!

As programmatic is a specialised technology platform, AAM has initiated the new division of traders and technology platform partners (e.g. DataXU, The Trade Desk, Adroll and others) to develop a worlds best practice programmatic set of trading desks and service levels that will deliver cost efficient buying to any size business or campaign.

Click here to get a member of the Viewspotter team to call you today!