It’s not about people watching less content, it’s about the way they are consuming it – Habits are changing.
Content produced by the TV networks, is stronger as it has even been. As long as the content is there, we will have large audiences consuming it!
It’s not that people are NOT consuming that content, viewer’s habits are just changing. They are consuming that same content in different ways or devices.
Television networks are also evolving in the way they deliver their content, creating online platforms to serve that online demand. (catch up television platforms)
Despite the new technologies and devices emerging in this rapidly changing market, there is no place where a major brand can get reach, frequency & speed of impact like television.
*Source: Series 4 2020 vision, http://www.thinktv.com.au/content_common/pg-2020vision.seo