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Mobile Advertising- Implications for Marketers

Mobile advertising is growing rapidly and becoming a very important part of every advertising campaign. The key insight to a successful mobile campaign is knowing WHEN & WHERE to capture this audience.

In the latest INMOBI* produced white paper, we had access to some specific insights on how to use mobile advertising more efficiently.

shutterstock_230273494-copy-1024x642_150x1501. Dayparting – time of the day and week that your campaign runs – matters in terms of engagement.
2. Engagements are higher in the first half of the day and evenings. Weekends are better than early and mid-week.
3. Context drives engagement. Specific content types – Games and day. Entertainment – tend to drive higher engagement.

There is no doubt people are spending A LOT of time on their mobile devices, the question here is, are you trying to drive engagement? Awareness? Or pure performance? Once all these questions are answered; we as buyers need to find the CONTEXT in which your objectives will be achieved.

*White paper mobile insights: http://info.inmobi.com/rs/inmobi/images/Brands_on_Mobile_Advertising_Trends_2014.pdf

Is Your Website Mobile Optimised?

Google has recently changed its algorithm to punish any website that is not mobile optimised. Essentially we will start to see websites removed from page one if they are not mobile responsive.

Whilst this may seem harsh, Google is committed to delivering the most relevant data to consumers and with the surge on online search from smart phones and mobile devices, Google must take website responsiveness into account.

You can test to see if your website is mobile responsive here.

 

4Screen

 

If your website fails the test, contact All About Media today for some friendly website advice.

 

All ABout Media TV Advertising

Redefining Television

It’s not about people watching less content, it’s about the way they are consuming it – Habits are changing.

All ABout Media TV AdvertisingContent produced by the TV networks, is stronger as it has even been. As long as the content is there, we will have large audiences consuming it!
It’s not that people are NOT consuming that content, viewer’s habits are just changing. They are consuming that same content in different ways or devices.
Television networks are also evolving in the way they deliver their content, creating online platforms to serve that online demand. (catch up television platforms)
Despite the new technologies and devices emerging in this rapidly changing market, there is no place where a major brand can get reach, frequency & speed of impact like television.

*Source: Series 4 2020 vision, http://www.thinktv.com.au/content_common/pg-2020vision.seo

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