Reach an engaged, growing and targeted audience by advertising on the big screen! The heightened visual and audio intensity of cinema delivers your brand via a big impact message
As experienced Cinema media buyers, we are able to help define an effective campaign tailored to achieve your advertising objectives. Our team will be able to target your audience by film package, region or audience with the most efficient cost per thousand possible and critical with this medium – the right environment. Whether your objective involves reaching a broad audience or a local community, we are able to customise a campaign to suit! In addition, our experienced creative team can work with you on producing a stand out big screen advertisement that gets customers buying your product or service and recalling your brand in one of the most engaging mediums there is! Don’t be fooled – cinema is growing, as a population going to the movies is still one of our favourite entertainment activities.
Our Team understands how to make your ad cut through, have high brand recall and maximise the power of cinema advertising. We’re all about results and ensuring you get the best return from your advertising expenditure!
Why Use Cinema Advertising
- Cinema is at its best right now with the Box Office having a year on year increase of 18%.
- Uncluttered media environment with highly targeted audiences
- Audience is captive, engaged and attentive. Australian’s love going to the cinema!
- Given the location of the cinema, it can help increase brand consideration for shopping post movie
- Positive mindset of viewer towards entertainment
- The heightened visual and audio intensity that cinema provides is often very effective in making an ad or brand message easier to recall, and therefore buy!
- High proportion of young, affluent, educated consumers who tend to be early adopters
- Ability to target the local community with a big screen message
- Movie-going is at an all-time high, with the Global Box Office growing 4% in 2013 to $36 billion (Val Morgan, 2014).
More To Know About Cinema
Cinema goers are typically AB’s and 32% more likely to be big spenders. They are predominately social, progressive, tech savvy, brand aware, active and connected (Val Morgan, 2014). Reach your audience via the big screen experience!
Cinema is a premium medium with a premium audience, with estimated audience figures being provided to you by our team prior to your campaign! We’re focussed on results, and are also able to provide you with a post campaign report following your campaign.
Cinema Fast Facts (Val Morgan, 2014)
- According to Val Morgan, the Box Office has had a year on year increase of a huge 18%!
- We love the movies! 70% of Australian’s went to the movies in 2014
- Boxing day ticket sales totalled a whopping $10.37m in Australia in 2014
- Movie-going is at an all-time high, with the Global Box Office growing 4% in 2013 to $36 billion (Val Morgan, 2014)
CALL US TODAY to determine how your brand can best harness the power of cinema advertising for ultimate brand success.