A highly targeted audience for your brand has never been more important than NOW and television is one of the best media channels to deliver this
At All About Media, we are experts in planning and buying television advertising campaigns across a wide range of industries and networks including nationally on subscription television (Foxtel, all metro, regional and even community networks). Our many years of experience and strong media relationships will benefit you with competitive rates, value and understanding on most importantly on what works! We can help you plan a television media buying strategy ideally suited to meet your business objectives and maximise your return on investment. Our team is able to provide a one stop shop for creation and production of your television commercial, relevant approvals required and deliver it on air in the best possible broadcast quality to make sure your campaign delivers results!
Television media buying requires a combination of many factors to make the end result a successful campaign and it all comes from the brief which we will guide you through and manage your expectations accordingly.
Having access to critical media buying tools and analytics combined with 20 years+ of industry knowledge, countless successful campaigns over various genre’s, direct relationships with all television networks (STV/FTA) and being measured with transparency on a successful delivery of a TV campaign all combined will ensure we deliver a proven successful campaign for your business. Whether it be a high frequency buy in off peak media, prime time placement of “must watch TV” a multi layered cross platform approach (also utilising emerging areas such as online video platforms – ie YouTube) we can deliver the best value television buy for you!
Direct Response Advertising Is Ideal For Television
As with all media platforms, we are leaders in direct response methods of advertising. Our strength is both in the planning and buying of a campaign but also optimising along the way to ensure it delivers the desired MER (media efficiency ratio) you are looking to achieve.
All businesses have different key performance factors and what makes up a product and campaign and therefore the expectations around this. We understand this and can guide you in this process, again from the initial concept, creative, forecasts, all the back end requirements of making a DR campaign work and of course the media buy and measurement during and post campaign.
Why Advertise On Television?
- Television gives a product or service instant validity and prominence
- Great geographic flexibility to tailor a campaign to specific market
- Ability to target your key consumer via a high impact medium
- Mass coverage even with only one exposure – high reach!
- TV is a proven brand builder – creating stature and building equity
- Best medium for building credibility for your brand as it enhances consumer perception of company size.
- The wide reach of TV advertising translates to low cost per exposure’
- Television continues to be the most sought after medium to give a product the “credibility” factor it often is looking for.
All About Media is your one stop end to end partner with all creative and media services under one roof:
- Campaign concept
- Campaign financial ROI forecasting
- Access to best practice methodologies of DR being members of industry bodies such as the ERA and DRMA plus of course enormous industry experience.
- Legal approval processes
- Creative / production including all shooting and editing / graphics requirements and location options.
- Media planning and buying including the test & measure process
- Fulfilment, call centres and return processes.
- Post evaluation and optimisation during the campaign
Call us TODAY to determine how your brand can benefit from one of the most powerful forms of traditional advertising – TV sells!